The Billion Dollar Brand Blueprint© Course
Before the marketing, the logo, the launch—comes this...
The Step That Changes Everything—But Most Entrepreneurs Never Learn
Most entrepreneurs spend the majority of their time figuring out what to launch and how to launch it. But billion-dollar brands start somewhere else:
Who they’re serving, what problem they’re solving, and whether the idea is even worth building. Because when those answers are clear, what to launch and how to launch gets a whole lot easier.
Harvard Business Review believes this step is where the difference between product failures and winners occurs—and the data backs it up: while up to 95% of new products fail overall, large companies fail only 40% of the time.
And yet—this is rarely taught to entrepreneurs. Until now.
The Billion Dollar Brand Blueprint© brings that hidden step into the light—reimagined specifically for entrepreneurs.
If you’re feeling stuck, second-guessing every decision, or unsure how to move forward—this is likely why.
In this self-paced course, you'll learn the process so you can build with clarity, confidence, and intention.
Your
Don’t Bet Big On A "Maybe"
You’ve got a powerful idea—one that could change your life and your community.
You believe in it. You’ve put thought into it. Maybe even tested it with friends and family.
But now comes the hard part: deciding whether to invest more.
Should you pay for branding? Hire a manufacturer? Build a team?
Without real validation, every next step feels risky.
And this is where most entrepreneurs leap—and lose.
Big brands don’t guess. They validate first.
Before they spend a dollar on execution, they already know their idea is worth building.
Now—with access to their validation strategy, tools, and expert guidance—you can make smarter choices and avoid costly mistakes.
You have the vision. Now you have the tools.
Your
Meet Your Instructor
Hi, I’m Dawn - creator of the Billion-Dollar Brand Blueprint©.
I’ve spent my career helping billion-dollar brands like Coca-Cola, Frito-Lay, and P&G figure out what to launch and whom to serve. I’ve built a market research company rooted in equity—focused on helping those brands better understand and serve underrepresented communities.
That same passion for closing gaps, opening doors, and making powerful tools more accessible to the people who need them most is why I created this course.
Because I believe that when we all have the right information, we all have a better shot at winning.
The Blueprint is not just strategy—it’s a bridge. A way to take the best of what I’ve learned working inside the biggest rooms and translate it into something clear, actionable, and completely tailored to entrepreneurs like you.
You don’t need a fancy title or a marketing degree. You just need the right starting point—and someone who’s got your back.
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Introducing The Billion Dollar Brand Blueprint©
A self-paced course + optional LIVE weekly office hours
to help you validate your idea before spending big
This is not another branding or marketing course. It's a fast, focused program designed to get you unstuck and moving—with clarity.
In as little as 2 weeks, you’ll learn how to validate your product idea—using a proven approach inspired by Fortune 50 brands, but tailored specifically for entrepreneurs like you.
You’ll go from stuck and unsure to confident and clear—without months of lessons. This course is self-paced and action-oriented, so you can start applying what you learn right away. And, if you're still stuck, you can always join for weekly office hours or schedule time for direct coaching.
With plug-and-play templates, AI tools, guided tutorials, and real-time support, this course helps you:
✅ Understand your customer
✅ Test your idea
✅ Make smart, strategic decisions before you build
When you’re done, you won’t just have clarity—you’ll have confidence in what you’re building.
What You’ll Learn + Get Inside the Blueprint
The Billion Dollar Brand Blueprint© is self-paced—but it’s not just a bunch of videos and theory.
You’ll make real progress, right away. From Day 1, you’re building: your customer profile, your validation plan, your product concept—step by step, using the strategies trusted by billion-dollar brands. You’re not doing it alone. You’ll get expert guidance, plug-and-play templates, and optional live support every week to help you move forward.
The B.U.I.L.D. Framework
A simple 5-step process adapted from the same strategies used by billion-dollar brands. You’ll define your idea, understand your customer, test your offer, and decide if it’s ready for launch.
Done-for-You AI Prompts
Use expertly crafted prompts with ChatGPT (or your AI tool of choice) to write customer personas, product messaging, and survey questions—without starting from scratch or hiring a strategist.
Plug-and-Play Templates
Get fill-in-the-blank templates to help you organize your thoughts, create a persona, build surveys, and clearly explain what your product is and why it matters.
Weekly Live Q&A Sessions
Submit questions and join live office hours to get feedback, encouragement, and learn alongside other founders. It’s like having a coach—without the four-figure monthly price tag.
Step-by-Step Tutorials
Step-by-step instructions on how to test your product idea using simple, accessible tools—even if you’ve never done anything like this before.
Optional 1:1 Coaching
Need deeper support? Personalized coaching is available for founders who want one-on-one guidance tailored to their specific idea, challenges, or next steps.
The Billion Dollar Brand Blueprint©
A Smarter Investment in a Better Launch
You’ve probably spent hours googling. Taken free webinars. Collected advice from people who haven’t done it.
And maybe you’re realizing—guessing is expensive.
A Message from Dawn
Limited Time Offer:
Get the full Blueprint for just $799!
(use promo code "founder")
100% risk free - 30 day money back guarantee
What It Would Cost Elsewhere
If you were to piece this together on your own, here's what you'd likely spend:
Live Group Coaching Sessions: $1,500+/month
Hiring a Market Research Consultant: $3,000–$10,000
Custom Persona Development: $1,000–$2,500
Concept Testing Setup & Survey Support: $1,500+
Cost of Staying Stuck: Your Dream, Delayed
Total value: $8,000+
Limited Time Founders Rate: $999 $799
(use promo code "founder")
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Real Testimonials from Real Founders
“Every time I moved to the next step, the pieces were already there. That instant gratification and clarity made it so satisfying.”
“You’re walking away with so much—and getting live access to your expertise?? This is easily worth $5,000. I've spent more for way less.”
Carliss M.
Founder, The Petty Professor
“This gave me the confidence to actually spend money on a graphic designer and a social media person, because now I know who we are and what we want to say.”
Shaddae S.
Founder, Lead Atletiks
“People say ‘fail fast,’ but I needed to know if I was solving the right problem. This helped me minimize rework and make smart decisions.”
Dr. Jen
Founder, Dr. JenKnowsSkin
🤔 Still Not Sure?
Try A Lesson On Me
Not ready to enroll yet? That’s okay. I’d love for you to see what the course is really like—so I’m giving you free access to one lesson:
“You Think You Know Your Customer—Until You Do This”
In this short training, I’ll walk you through how to deeply understand who you’re building for—so you can shape a stronger, more focused product from the very beginning. No fluff. Just real strategy you can start using right away.
If you’ve been second-guessing or spinning your wheels, this is a great place to get unstuck.
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