The Billion Dollar Brand Blueprint© Course
DO YOU HAVE A GREAT PRODUCT IDEA,
BUT STILL FEEL STUCK?
This Course is Your Next Move.
Your
Meet Your Instructor
Dawn V. Carr
I’m not just a strategist—I’m a small business owner too. My firm still partners with billion-dollar brands to do purpose-driven work and I am grateful for each corporate client we have.
But this course? THIS IS FOR YOU! Throughout my career, I’ve helped 50+ companies generate millions. Now, my goal is to help you do the same—with clarity and confidence.
I am so excited for you!!! Let's build something great.
Hi, I’m Dawn V. Carr—a strategist, market researcher, and trainer who’s spent over 20 years helping big brands figure out what to launch, who to launch it to, and how to get it right.
Throughout my career, I’ve contributed to more than 150 product launches for companies like Coca-Cola, Google, P&G, Unilever, and Frito-Lay.
But the part I loved most?
Helping teams get clear on their ideas—before they spend a single dollar building the wrong thing.
And now, I want to help you do the same. I'm on a mission to help 100,000 small businesses fulfill their dreams and launch their own products.
Because let’s be real—most entrepreneurs are out here trying to launch without a plan. You’ve got the idea, the passion, maybe even the prototype...
But no one teaches you how to know if it’s actually going to work.
That’s why I created The Billion Dollar Brand Blueprint©—to share the tools and process I’ve used with big brands, tailored for entrepreneurs like you.
You don’t need a massive team or a million-dollar budget.
You just need a smarter way forward. And I’m here to help you find it.
When You’ve Got the Idea… But Not the Roadmap.
You’ve got a powerful idea
—one that could change your life and your community. You believe in it. You’ve put thought into it. Maybe even done some research.
But without a clear path forward, it’s easy to spiral—second-guessing every decision, wondering if you’re doing it “right,” or feeling stuck
before you’ve even started.
Meanwhile,
big brands make it look so easy.
.
They’re out there launching products left and right—while you’re sitting on something that feels big… but also uncertain.
You’re just as capable to launch something successful as the people who work for those companies.
You just need a better roadmap - particularly one that ensures
your starting place is position in the best possible way to get you to your finish line.
Your
Why Big Brands Seem to Have It Figured Out
Most people think these brands win because they're big. The truth? They're big because they know how to win.
Before these companies ever launch a new product, they test
their ideas, gather feedback, and refine their strategy—so by the time they invest in a full launch, they already know the idea has legs.
For product-based businesses, "launching it ugly" can get expensive, fast.
Billion-dollar brands NEVER "launch it ugly" just to launch fast. Why? Because the risks don't outweigh the rewards of getting out there. And, why is that? Because they've figured out how to lower the risk through decades of following a tried and true pre-launch process. In fact, nearly every brand follows virtually the same process. Why? Because it works.
Unfortunately, the process that billion dollar brands use to launch successfully is rarely taught to entrepreneurs - until now.
Instead, you’re told to “launch it ugly” or “figure it out as you go.” This approach attributes to why 95% of product launches fail - and why the bulk of those failures are heavily skewed to small businesses. I'm here to break it down and help you move from uncertainty to confident about your idea.
When you’re dealing with packaging, inventory, suppliers, and real dollars on the line - you can't afford the loss of time, money, and confidence that a "launch it ugly" approach can bring.
Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here
Introducing The Billion Dollar Brand Blueprint©
A self-paced course + LIVE weekly office hours
designed specifically to help you validate your idea before spending big
In as little as 2 weeks, you’ll learn how to build a strategic customer persona—the way billion-dollar brands do it—so you can deeply understand your audience and build stronger, more successful ideas from the start.
Then, you’ll learn how to test your idea—with a real survey, designed to give you clarity before you commit to a full launch.
You’ll get step-by-step guidance on writing your survey, expert-crafted prompts to help you phrase questions the right way, and ready-to-use templates—even if you don’t have an audience yet.
You’ll also use AI tools throughout the process—to speed things up, strengthen your thinking, and help you create smarter, faster.
This isn’t a branding course. It’s not a marketing bootcamp.
It’s the foundational work that sets you up to do those things well.
The step most entrepreneur programs skip—and the one billion-dollar brands never miss. And you won’t be doing it alone.
With simple videos, plug-and-play tools, and weekly live office hours, I’ll guide you every step of the way.
Because the goal isn’t just to help you launch.
It’s to help you launch with confidence.
Dawn V. Carr - Instructor
What You’ll Learn + Get Inside the Blueprint
The B.U.I.L.D. Framework
A simple 5-step process adapted from the same strategies used by billion-dollar brands. You’ll define your idea, understand your customer, test your offer, and decide if it’s ready for launch.
Done-for-You AI Prompts
Use expertly crafted prompts with ChatGPT (or your AI tool of choice) to write customer personas, product messaging, and survey questions—without starting from scratch or hiring a strategist.
Plug-and-Play Templates
Get fill-in-the-blank templates to help you organize your thoughts, create a persona, build surveys, and clearly explain what your product is and why it matters.
Weekly Live Q&A Sessions
Submit questions and join live office hours to get feedback, encouragement, and learn alongside other founders. It’s like having a coach—without the four-figure monthly price tag.
Step-by-Step Tutorials
Step-by-step instructions on how to test your product idea using simple, accessible tools—even if you’ve never done anything like this before.
Optional 1:1 Coaching
Need deeper support? Personalized coaching is available for founders who want one-on-one guidance tailored to their specific idea, challenges, or next steps.
The Billion Dollar Brand Blueprint©
A Smarter Investment in a Better Launch
Get the full Blueprint for just $999!
This is a limited time offer. When it's gone, it's gone!
100% risk free - 30 day money back guarantee
What It Would Cost Elsewhere
If you were to piece this together on your own, here's what you'd likely spend:
Live Group Coaching Sessions (8 hours/month): $1,500+/month
Hiring a Market Research Consultant: $3,000–$10,000
Custom Persona Development: $1,000–$2,500
Concept Testing Setup & Survey Support: $1,500+
Costs of Staying Stuck in Uncertainty: Priceless
Total value: $8,000
Regular Price: $1299
No-Risk Founders Rate: $999 + Lifetime Access*
*No-Risk Founders Rate:
For a limited time, get lifetime access to the full course, templates, and live support—at $300 off the regular price. You can cancel within 30 days - no questions asked.
Real Testimonials from Real Founders
“Every time I moved to the next step, the pieces were already there. That instant gratification and clarity made it so satisfying.”
Tiffany L.
Founder, Lenox Skincare
“You’re walking away with so much—and getting live access to your expertise?? This is easily worth $5,000. I've spent more for way less.”
Carliss M.
Founder, The Petty Professor
“This gave me the confidence to actually spend money on a graphic designer and a social media person, because now I know who we are and what we want to say.”
Shaddae S.
Founder, Lead Atletiks
“People say ‘fail fast,’ but I needed to know if I was solving the right problem. This helped me minimize rework and make smart decisions.”
Dr. Jen
Founder - Dr. JenKnowsSkin
“You can tell this wasn’t thrown together—this is built from experience, and it shows.”
Josef H.
Founder - Mini Missions
🤔 Still Not Sure?
Try A Lesson On Me
Not ready to enroll yet? That’s okay.
I’d love for you to see what the course is really like—so I’m giving you free access to one of the most popular lessons:
“How to Build a Customer Persona Like a Billion-Dollar Brand”
In this short training, I’ll walk you through how to deeply understand who you’re building for—so you can shape a stronger, more focused product from the very beginning.
No fluff. Just real strategy you can start using right away.
If you’ve been second-guessing or spinning your wheels, this is a great place to get unstuck.
© 2025 The Herstory Firm, LLC, dba Mahogany Insights - All Rights Reserved